Lorna Jane is one of Australia’s leading activewear and lifestyle brands. This role involves the development and execution of branded marketing collateral across a range of digital and print channels, alongside contributing to the creative direction of seasonal campaigns and sales promotions.

A key responsibility was leading the design and creative direction of the bi-monthly brochure, a central marketing asset that not only engages customers but also guides the campaign rollout across the business. The brochure plays a pivotal role in establishing the visual direction and ensures a cohesive customer experience across all touchpoints.